Hey Dom

Published on 17 May 2026 · 12 min read

Best card reader for craft fairs in 2026: SumUp, Zettle, myPOS, Hey Dom compared

You do markets, fairs, craft shows, or you run a stand a few weekends per year. And you're tired of watching customers walk away because they don't have cash.

It's time to choose a card reader. But between SumUp, Zettle, myPOS, Square, traditional bank-issued terminals and newer entrants like Hey Dom, the choice is muddied by sponsored comparisons and tables that skim the essentials.

This article cuts through, based on real-world usage by hundreds of European makers selling at craft markets. No fluff, and no hiding the Hey Dom reader's weaknesses where they exist.

Table of contents

Why a maker needs a card reader in 2026

Even if you're thinking "I'll do 3 markets a year, no need," look at the numbers:

A card reader is no longer a comfort, it's a standard. Refusing cards in 2026 mechanically filters your customer base toward older, more cash-heavy segments — not necessarily your best customers.

The 5 criteria that actually matter

Many comparisons dwell on details (color, battery life). In practice, here's what determines your satisfaction over 12 months:

1. Real total cost over 1 year

Not the purchase price alone. The device price + estimated commissions + any subscription + hidden fees (receipt printing, inactivity charges). Over 1 year with 200 transactions averaging €30, the gap between cheapest and most expensive can hit €200-400.

2. Settlement delay to your bank account

If you take in €800 on a Saturday market, you want to see it in your account on Monday, not next Friday. Not all readers are equal — see the table.

3. Network reliability

A reader that crashes mid-rush is 30 minutes of chaos on a stand with a growing queue. 4G/5G compatibility, weak-signal performance, offline mode: check.

The most underestimated criterion. If your reader doesn't push sales into your accounting software (or your online shop), you'll be re-typing transactions every evening. Exactly the headache this guide tries to prevent.

5. Receipt and VAT handling

If you're VAT-registered, your reader should print (or email/SMS) a compliant receipt with VAT broken out. For craft markets, email/SMS receipts cover 95% of cases — saving thermal paper rolls.

Comparison: SumUp vs Zettle vs myPOS vs Hey Dom

Verified 2026 data:

Criterion SumUp Air Zettle Reader 2 myPOS Mini Hey Dom
Device price €39 €29 €29 Included with Hey Dom Markets plan
Monthly fee €0 €0 €0 Variable by plan
Card commission 1.75% 1.75% 2.75% (EU) Competitive (see signup)
Settlement delay D+1 business D+1 business Instant to myPOS account, IBAN transfer charged D+1 business
Offline mode No No Yes (capped) Yes (degraded mode)
Connection Bluetooth + smartphone Bluetooth + smartphone 4G + WiFi standalone Bluetooth + smartphone
Paper receipts No (printer add-on €99) No (printer add-on €89) Yes, integrated Email/SMS, optional printer
Email/SMS receipts Yes Yes Yes Yes
Online shop stock sync ❌ No ❌ No ❌ No Yes (Hey Dom native)
Pre-order sync ❌ No ❌ No ❌ No ✅ Yes
Auto accounting export Manual CSV Manual CSV Manual CSV ✅ Auto compliant export
Apple/Google Pay Yes Yes Yes Yes
Transaction limit €5,000 €5,000 €10,000 €5,000

Hey Dom commission and pricing depends on the plan. Details on signup.

SumUp: the market standard, its limits

SumUp Air has become the most-used card reader for European makers. For good reasons: cheap device, simple, reliable, and a recognized brand.

Strengths:

Weaknesses:

Verdict: excellent entry point if you sell only in person and don't have an online shop. If you have both channels, you'll be re-typing data forever.

Zettle by PayPal: the alternative worth a look

Zettle was acquired by PayPal in 2018 and benefits from the US giant's infrastructure.

Strengths:

Weaknesses:

Verdict: great option if you're already on PayPal for online sales, or if you have a Shopify/Wix site. Otherwise, equivalent to SumUp with less notoriety.

myPOS: for those wanting a standalone reader

myPOS is different: its devices have their own screen, their own 4G/WiFi, and work without needing your smartphone.

Strengths:

Weaknesses:

Verdict: interesting if you want a standalone reader (no smartphone) with printer and robust offline mode. More expensive, more pro-grade for larger stands or higher-priced sales.

Hey Dom: the only reader that talks to your online shop

The Hey Dom card reader isn't a hardware reinvention. It's a device with card + contactless reader, compact, connecting via Bluetooth to your smartphone — exactly like SumUp or Zettle.

The difference is entirely software.

What no one else does

  1. Unified online + offline stock. You sell 3 vases at a market → your Hey Dom online shop automatically updates stock. No more overselling (selling online a product already sold in person).

  2. Pre-orders fulfilled in person. A customer who pre-ordered a piece on your shop comes to pick it up at your stand → you scan their code, the system marks the order as fulfilled, you have nothing else to do.

  3. Synced product catalog. Your e-shop product cards are available directly in the reader's app. No need to enter the price each sale — you tap the name, the right price displays, VAT is calculated automatically per your tax regime.

  4. Auto accounting export. Your in-person sales + online + pre-orders all appear in one monthly export, ready for your accountant or your VAT return.

Weaknesses to know

Honestly:

Verdict: the right option if and only if you have a Hey Dom shop (or plan to open one). In that case, the time savings and end of double-entry vastly compensate other comparisons. Outside that use case, take SumUp or Zettle.

Which to choose by profile

To save you re-reading the table:

"I sell only at markets, no website"

SumUp Air. Market reference, low entry price, competitive commission. You'll switch the day you want to open a website, but until then it does the job.

"I have Shopify or Wix"

Zettle. Best software integration with these two ecosystems.

"I sell on Etsy with a few markets on the side"

SumUp Air. Etsy doesn't link with any reader. You'll manage stock manually anyway, take the cheapest.

"I want a standalone device with screen and printer"

myPOS Mini. More expensive in commission, but functionally most complete in hardware.

"I have a Hey Dom shop (or want to open one)"

Hey Dom reader. This is exactly the scenario where unified stock, pre-orders and auto accounting pay off. On a 6-hour market with 30 transactions, you save 1-2 hours of evening data entry.

"I sell expensive pieces (furniture, art, sculpture > €5,000)"

myPOS Mini for the high limit, or a bank reader if your bank is competitive.

The trap of bank-issued card readers

Before signing a reader contract with your bank (Barclays, BNP, LCL, Sparkasse, Banco Santander, etc.), check:

For a maker doing fewer than 30-50 transactions/month, bank readers are always more expensive than no-subscription readers like SumUp or Hey Dom. The only reason to choose a bank reader in 2026: 200+ transactions/month and a negotiated commission below 1%, which is never the case for a typical maker.

In summary

FAQ

Do I need to declare a card reader for craft fairs? No, not the device. But yes, you must be registered to legally take payments.

Which readers have no monthly fee? SumUp Air, Zettle Reader, myPOS Mini and Hey Dom — all per-transaction.

How many sales before a reader pays for itself? From the first sale vs declining cards (you lose 25-40% of potential sales without a reader).

Is the Hey Dom reader really different from SumUp or Zettle? Hardware similar, software radically different: e-shop stock sync, pre-orders, auto accounting.

Contactless limits in 2026? £100 UK, €50 most EU; €100-150 cumulative per 24h depending on bank.

What if no signal? SumUp/Zettle stop, myPOS and Hey Dom offer offline mode (with limits).

Settlement delay? D+1 business on SumUp/Zettle/Hey Dom, variable on myPOS and bank readers.

Markets and online, one tool

The Hey Dom card reader syncs your in-person sales with your online stock. One shop, one inventory, one accounting export.

Open my Hey Dom shop